Real Estate Marketing Advice Free

Welcome to Real Estate Marketing Advice

That's right FREE! This advice is free, business is slow so take the time to read it.

If you are sitting at your desk right now bumming out about how slow the market is and how many fewer deals you closed this year compared to last, just stop it right now! You would be better off to go down to a park or whatever and spend some happy time.

The Free Real Estate Advice you are about to get on this page is more about getting your head around the big picture of how to make more money selling and listing real estate.

The first thing I want you to understand is that being a successful Realtor is a numbers game, a mathematical equation. If you understand the equation I guarantee you will make more money.

Do you agree that that if you get more leads then you get the more clients, if you get more clients you will close more deals?

Leads = clients = closings = profit!

L+C+C=P

That's pretty obvious I know but there is more to the equation than that. This equation leads one to believe that if you spend less on marketing the more profit you will make.

Not the case! If you stop marketing you won't get any fresh leads. If you don't get any new clients you will not close as many deals. No clients, no deals, no closings, no money and here sitting at your desk reading this.

There is a more complicated equation that you have to get your head around before you are ever going to be successful as a real estate agent. I would tell you what it is but it's different for ever real estate agent. I will tell you this; the equation is all based on one question that you must ask every client that you close a deal with. There are a lot of important questions that you need to ask but this is the biggie!

Which of these questions do you think it is?

• What year is your house?
• What do you want to list it for?
• What are your plans after you sell it?
• What part of California are you moving too?
• What price range are you looking in?
• Are schools an issue?
• Where do you work?
• What price range are you in?

All of these questions are important questions for many reasons. There is one questions that in my opinion is the more important to ask than any of these! You must know the answer to this question in order to solve the money making equation.

How did you here about me?

Yep! That's the biggie. Once you know the answer to this question you will spend less money on marketing and your dollars will be spent more wisely and in turn make you more profit.

This is going to take some work on your part but I said this was free not easy. Look back over the past 12 months of closings and try to determine how your clients found you. Let me try to explain the equation with some round number. Let say for example that over the past 12 month you closed 100 deals. Let's say that you determined that your closings came from the following;

• 30% sign calls
• 25% internet Marketing
• 20% print ads
• 15% open houses and networking
• 10% other sources

Now go over your marketing budget for the same period of time. The harder it is to find this information the more trouble you are in. If you have no idea not only how much you spent but no idea where this stuff is. Dig through your old bank statement and credit card bills and try to figure out how much you spent on each type of marketing. For now just read on.

Let's say that over that period of time that you spent $100,000 on marketing and the numbers broke down like this, you spent;

• 65% print ads ($65,000)
• 15% internet marketing ($15,000)
• 10% open houses and networking ($10,000)
• 6% other sources ($6,000)
• 4% signs ($4000)

The numbers may be different but if your equation looks like this you have a serious problem. If you don't know where your leads are coming from you are doomed. If you don't have an accounting program in place to track this information you are going to be right back here again next year. Sounds harsh but you have got to get a handle on this to be more profitable.

Don't just run big print ads because your broker tells you it is a good idea. He or she has their own agenda. Take your ego out of the equation. Do you run big full page ads in the paper because that's where your leads come from, or is it to stroke your ego? Do the math.

• Since print ads only made up for 20% of you closings you can reduce spending here from $65,000 to $20,000.
• Since 25% of your leads came from internet marketing and you only spent $15,000 up it to $25,000
• Since 15% of your leads came from open houses then more than double spending here from $6000 to $15,000
• 30% came from your signs and they only cost $4000. Doubled that amount to $8000.

Now your budget is aligned with your leads. Here is the funny part, add it up, you saved $17,000 dollars on marketing and your closings will certainly Double if not Triple.

Now you see the big picture

Here is some more Free Real Estate Advice I have to share with you;

Get an accounting program like quickbooks.com or Excel to keep track of this information.

No matter what business you are in you must advertise on the internet. Do blogs and huppages like this one to get free exposure?

Join as many free social networks as possible like myspace.comfacebook.com,Earth-Book.org,linkedin.comand of coursehubpages.com.

Since such a large of marketing today is over the internet. Looking into doing some SEO is worth looking into. SEO Consultant

In my mind, hurdles can become impossibilities, when in reality they're anything but impossible.

To overcome a real estate marketing challenge, you simply have to look at it with a fresh perspective, ask the right questions, and then charge ahead.

Every expert from every industry was the new guy or gal at some point. They managed, and so can you. Even if you're new to real estate, you're still a professional, right? You'll find that people judge you by your personal behavior as much as you're marketing. It is not how much you do but what you say.

When it comes to your marketing message, this means being knowledgeable and professional. Proper spelling, relevant information, professional design and delivery these factors add up, and they'll help you make a strong impression regardless of how long you've been practicing real estate.

You need to do something different to stand out. Be the first green, eco-friendly agent in your market. What more positive message could you possible send out than that you are concerned with the ecology?

Thomas Meyers